B2C Growth &
Performance Marketing Leader
8 years across performance and growth marketing, with the last 5 dedicated to B2C mobile apps in APAC. Currently building Shikho's growth engine. Previously ran $16M paid portfolios at ADA Global across 4 APAC markets.
$16M
Peak Annual Budget
ADA, 2022 peak
$3M
Revenue Driven
Shikho, 2025-26
4
APAC Markets
BD, SL, NP, SG
50+
Experiments Documented
Shikho, 24 months
Featured Work
$3M revenue · 7X paid return · 24 months · 0 to 3 systems
Building the Growth Engine from Zero at Shikho
Joined Shikho April 2024 with strong product-market fit and zero growth infrastructure: no MMP, no shared definition of active, no funnel instrumentation. Built measurement, lifecycle, and experimentation systems from scratch over 24 months. All three are now operational. $420K of annual paid spend now drives $3M of annual revenue, sustained for 24 months without a regression quarter.
Read Case Study30+ trained · 12 markets · $16M peak · 4 awards
The Digital Media School: How I Solved the APAC Talent Bottleneck at $16M Scale
At 2,000+ campaigns per month, the bottleneck was not budget or tools, it was trained planners. Designed and ran the Digital Media School, training 30+ planners and buyers across 12 APAC markets. The hub I led grew to the largest performance portfolio out of South Asia, with four industry awards over the same arc.
Read Case Study262 live responses · 5 teams · 17K monthly false-churn exposed · 3 fixes in pipeline
A Live Cross-Functional Improvement Loop: Monthly Churn Feedback to Product Pipeline
A monthly recurring system at Shikho. Paid retargeting captures live feedback from users who just left. Cross-functional review with 5 teams converts each signal into named product, ops, brand, CX, and growth actions. First full cycle in March 2026: 262 coded responses, 10 action items, 3 product fixes now in active pipeline, 21% false-exit discovery exposing 17K monthly over-count.
Read Case Study+10% install-to-reg over 3 months · 11 deeplinks shipped · 0.08% IVR killed
Activating Users with Right Message and Right Experience via Deeplink
Install-to-registration rate at Shikho was flat. The first fix attempt (IVR call recovery) failed at 0.08%. The real bottleneck was the gap between what the ad promised and where the user landed after install. We shipped 11 in-app deeplinks, paired each paid campaign with feature-specific creative, and used deferred deeplinks so post-install users land on the promised page, not the home screen. Install-to-reg lifted 10+% over the first 3 months.
Read Case Study
The Organic Social Analytics Engine: 9 Live Views, $0/month, Zero Engineers
A production analytics dashboard for Shikho's organic social content. 9 interactive views, AI-classified content, reach-weighted statistics with adaptive sample-size floors, theme-aware design, all on a $0/month stack. Built solo, end-to-end: Next.js, Recharts, Google Sheets backend, Claude classifier in the weekly pipeline. Live for the team to make weekly content decisions.
View Project"Precision is a synonym that goes well with Shahriar. While 10 eyes missed a significant detail, only his 1 eye could catch that. The way he pushes his team for perfection: it's remarkable."
Durdana Nur B., Former Colleague, ADA Global