B2C Growth &
Performance Marketing Leader
8 years across performance and growth marketing, with the last 5 dedicated to B2C mobile apps in APAC. Currently building Shikho's growth engine. Previously ran $16M paid portfolios at ADA Global across 4 APAC markets.
$16M
Peak Annual Budget
ADA, 2022 peak
$3M
Revenue Driven
Shikho, FY 2025-26
4
APAC Markets
ADA, 2021-2024
50+
Experiments Documented
Shikho, 2024-2026
Featured Work
$3M revenue · 7X paid return · 24 months · 0 to 3 systems
Building the Growth Engine from Zero at Shikho
Joined Shikho April 2024 with strong product-market fit and zero growth infrastructure: no MMP, no shared definition of active, no funnel instrumentation. Built measurement, lifecycle, and experimentation systems from scratch over 24 months. All three are now operational. $420K of annual paid spend now drives $3M of annual revenue, sustained for 24 months without a regression quarter.
Read Case Study30+ trained · 12 markets · $16M peak · 4 awards
The Digital Media School: How I Solved the APAC Talent Bottleneck at $16M Scale
At 2,000+ campaigns per month, the bottleneck was not budget or tools, it was trained planners. Designed and ran the Digital Media School, training 30+ planners and buyers across 12 APAC markets. The hub I led grew to the largest performance portfolio out of South Asia, with four industry awards over the same arc.
Read Case Study262 live responses · 5 teams · 17K monthly false-churn exposed · 3 fixes in pipeline
A Live Cross-Functional Improvement Loop: Monthly Churn Feedback to Product Pipeline
A monthly recurring system at Shikho. Paid retargeting captures live feedback from users who just left. Cross-functional review with 5 teams converts each signal into named product, ops, brand, CX, and growth actions. First full cycle in March 2026: 262 coded responses, 10 action items, 3 product fixes now in active pipeline, 21% false-exit discovery exposing 17K monthly over-count.
Read Case Study+10% install-to-reg over 3 months · 11 deeplinks shipped · 0.08% IVR killed
Activating Users with Right Message and Right Experience via Deeplink
Install-to-registration rate at Shikho was flat. The first fix attempt (IVR call recovery) failed at 0.08%. The real bottleneck was the gap between what the ad promised and where the user landed after install. We shipped 11 in-app deeplinks, paired each paid campaign with feature-specific creative, and used deferred deeplinks so post-install users land on the promised page, not the home screen. Install-to-reg lifted 10+% over the first 3 months.
Read Case Study
Organic Social: A Closed Weekly Loop, Built Solo
9-route Next.js dashboard that turns Shikho's organic Facebook performance into a closed loop. AI classifies posts every Monday in a sister repo; the dashboard renders the verdict, the plan for next week, and a graded record of last week's predictions. Predicted-vs-actual grading with exam-confounded as a first-class verdict. $0/month operating cost. Solo build, ~12,500 LOC, 7 sprints over 13 days, used weekly by Shikho's brand and growth teams.
View Project"Precision is a synonym that goes well with Shahriar. While 10 eyes missed a significant detail, only his 1 eye could catch that. The way he pushes his team for perfection: it's remarkable."
Durdana Nur B., Former Colleague, ADA Global
"Very hardworking and extremely skilled. Never gives up until he gets the job done with sheer perfection. Amazing guide and mentor."
Nazifa Tabassum, Former Report