B2C Growth &
Performance Marketing Leader
I build growth engines in complex markets. 7+ years of progressive growth mastery across B2C mobile apps in APAC; from CRO experiments to $16M annual budgets to 53% efficiency gains. Full-stack operator: paid acquisition, attribution, lifecycle, and team building.
Currently leading growth across 2 products at Shikho (500K MAU, Series A). Previously at ADA Global (Axiata Digital) managing $16M in annual media across 4 APAC markets. Forbes Asia 100 to Watch.
$16M
Peak Annual Budget Managed
1M+
Users Acquired Annually
4
APAC Markets
50+
Growth Experiments Documented
Featured Work
3X conversion · 53% CAC efficiency · $420K driving $3M
Building a Growth Engine From Zero in the World's Most Price-Sensitive Market
How a $420K annual budget drove $3M in revenue at a 500K MAU edtech app through structural optimization, not budget increases.
Read Case Study Performance Marketing at Scale$16M annual budget · 21-person team · 4 APAC markets
Multi-Market Performance Marketing at Enterprise Scale
Managing large-scale paid acquisition for telecom and fintech giants across South & Southeast Asia.
Read Case Study Measurement & Intelligence3.2x iROAS · 22% organic cannibalization exposed
Proving True Marketing Impact With Incrementality Testing
How we stopped trusting platform-reported numbers and built causal measurement in a market where no one else had done it.
Read Case StudyWhether you're building a growth team and looking for a leader, scaling a product and need fractional support, or exploring how to optimize your acquisition engine — the first step is the same conversation.
How I Work"Precision is a synonym that goes well with Shahriar. While 10 eyes missed a significant detail, only his 1 eye could catch that. The way he pushes his team for perfection — it's remarkable."
— Durdana Nur B., Former Colleague, ADA Global