B2C Growth &
Performance Marketing Leader
8 years across performance and growth marketing, with the last 5 dedicated to B2C mobile apps in APAC. Currently building Shikho's growth engine. Previously ran $16M paid portfolios at ADA Global across 4 APAC markets.
$16M
Peak Annual Budget
ADA, 2022 peak
$3M
Revenue Driven
Shikho, 2025-26
4
APAC Markets
BD, SL, NP, SG
50+
Experiments Documented
Shikho, 24 months
Featured Work
$3M revenue · $420K paid spend (7X) · 500K MAU · 35K+ paid · 300K reg/quarter
Building a Growth Engine From Zero in the World's Most Price-Sensitive Market
Two years at Shikho, Bangladesh's leading edtech (Forbes Asia 100 to Watch). Built the growth function from scratch into a $3M annual revenue engine on $420K paid spend (7X return). 500K MAU. 35K+ paid subscribers. 300K+ registrations every quarter. Eight pillars: paid acquisition, lifecycle, measurement, search, partnerships, cross-functional retention, honest kill decisions, and the AI tools that run it.
Read Case Study$16M annual budget · 21-person team · 4 APAC markets
Multi-Market Performance Marketing at Enterprise Scale
Managing large-scale paid acquisition for telecom and fintech giants across South and Southeast Asia: $16M annually, 2,000+ campaigns per month, and a team built from scratch.
Read Case Study262 live responses · 5 teams · 17K monthly false-churn exposed · 3 fixes in pipeline
A Live Cross-Functional Improvement Loop: Monthly Churn Feedback to Product Pipeline
A monthly recurring system at Shikho. Paid retargeting captures live feedback from users who just left. Cross-functional review with 5 teams converts each signal into named product, ops, brand, CX, and growth actions. First full cycle in March 2026: 262 coded responses, 10 action items, 3 product fixes now in active pipeline, 21% false-exit discovery exposing 17K monthly over-count.
Read Case Study"Precision is a synonym that goes well with Shahriar. While 10 eyes missed a significant detail, only his 1 eye could catch that. The way he pushes his team for perfection: it's remarkable."
Durdana Nur B., Former Colleague, ADA Global