B2C Growth &
Performance Marketing Leader
I build growth engines in complex markets. 8 years across performance and growth marketing, with the last 5 dedicated to B2C mobile apps in APAC — from CRO experiments to $16M annual budgets to 53% efficiency gains. Full-stack operator: paid acquisition, attribution, lifecycle, and team building.
Currently leading growth across 2 products at Shikho (500K MAU · 3.4M registered learners cumulative · Series A). Previously at ADA Global (Axiata Digital) managing $16M in annual media across 4 APAC markets. Forbes Asia 100 to Watch.
$16M
Peak Annual Budget Managed
1M+
Users Acquired Annually
4
APAC Markets
50+
Growth Experiments Documented
Featured Work
5 centerpieces · browse all →
3X conversion · 53% CAC efficiency · $420K driving $3M
Building a Growth Engine From Zero in the World's Most Price-Sensitive Market
How a $420K annual budget drove $3M in revenue at a 500K MAU edtech app (3.4M registered learners cumulative) through structural optimization, measurement infrastructure built from scratch, and systematic experimentation.
Read Case Study$16M annual budget · 21-person team · 4 APAC markets
Multi-Market Performance Marketing at Enterprise Scale
Managing large-scale paid acquisition for telecom and fintech giants across South & Southeast Asia — $16M annually, 2,000+ campaigns per month, and a team built from scratch.
Read Case StudyLive monthly loop · 5 teams · 262 March responses · top 3 to CEO
A Live Cross-Functional Improvement Loop — Monthly Churn Feedback to Product Backlog
A monthly recurring system at Shikho. Paid retargeting captures live feedback from users who just left. Cross-functional review with 5 teams translates each signal into named product, ops, brand, CX, and growth actions. Top 3 product fixes go directly to the CEO. First full cycle in March 2026: 262 coded responses, 10 action items, 21% false-exit discovery.
Read Case StudyWhether you're building a growth team and looking for a leader, scaling a product and need fractional support, or exploring how to optimize your acquisition engine — the first step is the same conversation.
How I Work"Precision is a synonym that goes well with Shahriar. While 10 eyes missed a significant detail, only his 1 eye could catch that. The way he pushes his team for perfection — it's remarkable."
— Durdana Nur B., Former Colleague, ADA Global