How I Work
I work with companies across a spectrum of engagement depth. The first step is always the same conversation — understanding your growth challenge, then deciding what level of involvement creates the most value.
Engagement Models
Advisory
A few hours per month of strategic guidance. I review your growth strategy, measurement architecture, and team structure — then provide specific recommendations.
Best for: Companies with an existing growth team that needs senior direction.
Fractional Growth Lead
10–20 hours per week, embedded in your team. I run the growth function as if it were my own — strategy, measurement, experimentation, team coaching.
Best for: Series A/B startups that need a growth leader but not a full-time exec yet.
Interim Executive
Full-time, time-bounded engagement. I build the systems, hire the team, create the playbooks, and hand off a functioning growth machine.
Best for: Companies in transition or scaling fast that need immediate senior leadership.
Full-Time
The right permanent role with the right company. I'm selective.
Best for: Companies where I can make a 3+ year impact on growth trajectory — and where measurement sophistication and systems thinking are valued, not just campaign volume.
Where I Add the Most Value
B2C subscription apps — edtech, health & wellness, fintech, entertainment
Mobile-first products in emerging or high-growth APAC/MENA markets
Companies scaling from early traction to $1M+ MRR
Companies that need measurement infrastructure — MMP, incrementality, MMM
Teams transitioning from paid-media-dependent to full-stack growth
Organizations that need experimentation culture built from zero
What I Bring
Performance marketing strategy & execution
Paid media at scale, channel mix optimization, budget allocation, campaign architecture
Growth marketing
Full-funnel optimization (acquisition → activation → retention → revenue → referral), A/B testing frameworks, growth modeling
Measurement & analytics infrastructure
MMP implementation, GA4 setup, attribution modeling, incrementality testing, media mix modeling, BigQuery + BI dashboards
Team building & process design
Recruiting, training programs, pod structures, playbooks, operational cadences
AI agent building & marketing automation
Building AI-powered marketing workflows using Python, Claude API, and n8n
Let's explore working together.
Book a 30-minute growth conversation.
Book a Call